The report has revealed some startling changes including the fact that 51% of the total time spent on the Internet is on mobile devices as opposed to the 42% of time on desktop. This is the first instance wherein the time spent consuming digital content on mobile devices has surpassed the time spent on desktops or laptops. Time spent on mobile Internet usage has grown three folds from less than an hour in 2008 to nearly three hours in 2015. Smartphone users exhibit a greater degree of engagement as they carry it with them all the time, unlike laptops and desktops. The report also speaks about the untapped potential of the mobile ads considering the steady increase in smartphone penetration.
The 2.8 billion estimated internet users amount to just 39% of the human population, so the potential to grow and expand is huge. 51% of the existing internet population is in Asia with China itself being the 23%. There are over 5.2 billion mobile phone users out of which 60% is still on feature phones. The top global apps in usage category is topped by Facebook followed by WhatsApp which has 800 Million active users and Messenger with 600 Million active users. Surprisingly Twitter figures out in the last place whereas the popular multiplayer online game Clash of Clans stands at eighth place. When it comes to session wise list of apps the Korean Messaging app Kakao Talk takes the lead and is trailed by WhatsApp and WeChat. Do take a look at our previous years report on how the digital news consumption is changing.
