How Apple Aces Tech Presentations Seven Points Beyond Bells And Whistles
Fat chance. Apple delivered perhaps the slickest, well organized online tech event we have witnessed to date. And it was not just down production values and graphic quality. The whole event simply flowed like cream out a silver jug, with almost no stumbles or false notes. And over the years, sleek and well-produced presentations have become an Apple staple. And unlike most of the other brands that tend to focus heavily on special effects and design touches, Apple actually manages to keep things relatively simple, even while remaining very effective indeed....