How Oneplus Is Casually Swooping In The Premium Market
We are talking of OnePlus. Its first-ever offering, simply named OnePlus One, was powerful and innovatively designed and yet affordable. And it provided a glimpse into its core strategy: offer a product that is so irresistible in sheer terms of value for money that “traditional” marketing becomes almost superfluous. And it seemed to work – without placing huge billboards or advertisements in conventional media, the brand sold over a million units of the OnePlus One within a year....